Jeff Squires is a freelance trend researcher and content creator driving innovation at the intersection of art, technology, and new media.
By synthesizing internal and external thought leadership, and developing content management systems that reverberate throughout entire organizations, his work helps companies accelerate their innovation.
He has extensive experience analyzing creative ideas across segments and providing actionable insights on emerging trends. He has presented original research to a variety of clients, including Apple, BBC, MTV, SK Telecom, Samsung, Target and the United Nations.
He also teaches and provides seminars on utilizing non-traditional research to uncover cultural and market trends, stimulating new thinking and inspiring business strategy.
Connecting (Full Film):
The 18 minute “Connecting” documentary is an exploration of the future of Interaction Design and User Experience from some of the industry’s thought leaders. As the role of software is catapulting forward, Interaction Design is seen to be not only increasing in importance dramatically, but also expected to play a leading role in shaping the coming “Internet of things.” Ultimately, when the digital and physical worlds become one, humans along with technology are potentially on the path to becoming a “super organism” capable of influencing and enabling a broad spectrum of new behaviors in the world.
“Each Javelin round costs $80,000 and the idea that it’s fired by a guy who doesn’t make that in a year at a guy who doesn’t make that in a lifetime is somehow so outrageous it almost makes the war seem winnable.” - Sebastian Junger, War
Rodney Mullen: Pop an ollie and innovate!
The last thing Rodney Mullen, the godfather of street skating, wanted were competitive victories. In this exuberant talk he shares his love of the open skateboarding community and how the unique environments it plays in drive the creation of new tricks — fostering prolific ingenuity purely for passion’s sake.
Burning Man and its ties to Google:
Fred Turner discusses his opinions on the social phenomenon of Burning Man and how he thinks the ideals of the festival apply to the marketplace that is evolving in our society, specifically in the Silicon Valley.
The Key to Media’s Hidden Codes:
Colors, camera angles and logos in the media can all prompt immediate associations with emotions, activities and memories. Learn to decode the intricate system of symbols that are a part of everyday life — from media messages to traffic signs.
Tweaking Moore’s Law and the Computers of the Post-Silicon Era: What’s beyond silicon? There have been a number of proposals: protein computers, DNA computers, optical computers, quantum computers, molecular computers.
Jason Silva: How Ideas are Living, Beautiful Beings of Wonder
In this video of his talk at PSFK CONFERENCE NYC, Jason Silva shares two of his ‘shots of philosophical expresso’ – an exploration of how technology can quickly manifest our ideas and desires. The filmmaker and futurist rapidly demands that we need to learn to see the world in new ways in order to experience anew the amazement that has always been there. Heady, rapid creativity.
The Very Best: Yoshua Alikuti
Shot in Nairobi and directed by Village Beat, the video for The Very Best’s new single “Yoshua Alikuti” is a play on the clip for Lil Wayne’s “A Milli”.
The Divided Brain:
Renowned psychiatrist and writer Iain McGilchrist explains how our ‘divided brain’ has profoundly altered human behaviour, culture and society.
Turntable Rider: Cogoo has turned a BMX bike into a DJ bike with a music turntable that lets you mix tracks on the go. The Japanese bike-sharing program created the Turntable Rider, which has tweaked features. Cogoo turned the wheels of the bicycle into turntables, the handlebars into the crossfader, and the brakes into samplers. The bike can be wirelessly connected to the DJ app Traktor to let the rider perform some unique tricks while blasting out some cool mixes.
America’s Dead Sea: deep in the desert of southern California sits one of the worst environmental sites in America—a former tourist destination that has turned into a toxic soup: the Salton Sea.
The sea was born by accident 100 years ago, when the Colorado River breached an irrigation canal; for the next two years the entire volume of the river flowed into the Salton Sink, one of the lowest places on Earth. The new lake became a major tourist attraction, with resort towns springing up along its shores. Yet with no outflow, and with agricultural runoff serving as its only inflow, the sea’s waters grew increasingly toxic. Farm chemicals and ever-increasing salinity caused massive fish and bird die-offs. Use of the sea for recreational activities plummeted, and by the 1980s its tourist towns were all but abandoned.
The Traces of Time project presents a vision between a current and tangible printed reality that already ceases to exist and an uncertain present resembling the past. This is the perspective of travellers who steal a snapshot of life and leave behind a trace that could change the lives of those they’ve passed.
Mischievous Ismaili children, young women, and housewives, opium smokers, village chiefs and simple peasants all lent themselves to the magical ceremony of the instantaneous picture , welcoming this instant gift, which is, itself, a vestige of their time. A time which is frozen by rituals and a centuries-old way of life but also slipping away through the hardships of their daily lives.
via NYT
Trend researcher with global outlook. Experience identifying and analyzing innovative ideas across segments. Able to synthesize client needs and provide actionable insights on emerging trends and cultural shifts. Persuasive speaker capable of communicating a vision with clarity and creativity. Demonstrated ability to think laterally and shift perspectives.
Develop content management system for capturing and sharing trend research with global ad agency. Manage internal research portal and deliver regular reports on mobile, social media, the increasingly digital nature of entertainment, gaming, m-commerce, mobile applications, online shopping, and interactive retail marketing. Work directly with client teams to translate insights into effective platforms and compelling communication.
Entertain curiosity and ask unasked questions -- Connect the dots and present complex information succinctly -- Take a simple insight and find a transcending application -- Make worlds collide and harness collaborative energies
Research and design itineraries for strategic learning and leadership programs for international executive teams. Translate client needs and global trend research into transformational experiences that challenge business beliefs, explore new opportunities and support organizational change. Frequent themes include; collaborative communities, strategic partnerships, open innovation and employee engagement.
Delivered weekly articles and managed daily social media activity for NeXTWORK conference -- an interdisciplinary gathering of academics, business leaders, futurists and technologists -- discussing the promise and peril of the network’s future.
Taught the advertising research course at Academy of Art University in San Francisco. The emphasis of the class was on utilizing non-traditional research techniques to identify cultural and market trends. Students learned effective strategies for designing, analyzing and presenting research pertaining to account planning.
InnovatingSMART is a media network of young professionals who recognize the urgency of sustainability and are passionate about the need to create change through innovation. Through interviews with leaders in the sustainability community, we explore the business, technical and human dimensions of SMART innovations.
PSFK is a trend research and innovation company based in New York City that publishes a daily news site, provides consultancy, and hosts idea-generating events.
As the managing editor of PSFK.com, I coordinated an international team of writers and contributors to uncover the latest changes and creative ideas in popular, consumer and business culture.
Leveraging this global network of scouts, writers, and experts, I worked with leading corporations to identify new areas of opportunity and inspire business strategy. Influencing marketing, innovation, and product development teams, past clients include Apple, BBC, MTV, SK Telecom, Samsung, Target, and the United Nations.
Additionally, as an extension of PSFK’s online voice, I conceptualized and managed conferences, workshops, and private events that brought together the world’s most innovative change-makers to foster discussion about the latest trends, stimulate creative thinking, and cross-pollinate talent.
How technology is driving real-time decision making
Presented an overview of trends in digital technology used to support governments in accessing information on the welfare of vulnerable populations. Developed framework for contemplating innovation surrounding the capture, transmission and understanding of real-time information.
Inspire products and services for baby boomers
Charted competitive landscape of healthcare sector, identifying innovative products Target could immediately bring to market. Collaborated with industrial designer to conceive new services and retail environments inspired by trend analysis.
Develop new business concepts around gaming culture
Explored innovation occurring at the intersection of entertainment and mobile technology to provide direction for the Strategic Business Planning Office at SK Telecom. Conducted variety of primary and secondary research to produce macro trend report and generate new business concepts during immersive workshop experiences.
Introduce iPhone to European Market
Helped the iPhone’s planning and marketing team understand trends and innovation occurring at the intersection of art, media, and technology. Delivered consumer insights, deep-dive quarterly reports, and introduced new communication frameworks.
Semiotic study on perception of advanced smart phones
Engaged an international scout network to document branding and positioning at retail facilities, pop-up shops and various other points of purchase. Collected materials were analyzed and shared through a curated photo sharing service.
User journeys on media consumption, production & sharing
Researched the use of iLife and similar products and services that fuel creative expression. Provided framework for construction of creative and planning briefs by developing user paths and personas.
Immersive workshop to introduce new business opportunities
Converted global trends into potential business opportunities for South Korean market. Coordinated site visits and business introductions with local entrepreneurs. Translated insights and provided guidance on modifying concepts for South Korean consumers.
Engage bloggers to define modern masculinity
Recruited bloggers across variety of categories to reflect upon the state of modern masculinity. Articles were published on authors original blogs and aggregated for analysis through a shared tag on Technorati.
Identify key trends driving the future of retail
Produced public report highlighting trends in retailing from the perspective of brands, shoppers, retailers, and communities. Emphasis of report is on how technology and our senses play a role in the retail experience.
Events that cross-pollinate ideas
Conceptualized and managed over 30 international conferences, intimate salons, and private events. Directed all logistical elements and functioned as liaison for vendors, sponsors and speakers. Moderated conference panels and delivered brand-specific research to audiences of 300+.
Publish daily news site
Managed an international team of writers and contributors, directed editorial content, and contributed over 700 articles on the latest changes and creative ideas in popular, consumer and business culture for PSFK.com.
Trend inspired city guidebooks
Researched, authored, and produced Snapshot City Guides. Half guidebook, half trend report, each book profiled an innovative city, highlighting the most innovative businesses, events, and ideas.
Bi-monthly reports on young adult lifestyles
Delivered highly visual reports consumer behaviors and lifestyle trends occurring in the United Kingdom.
Original syllabus for trend research course
Taught qualitative research methodologies to Advertising majors and master’s degree candidates. Emphasis of class focused on thinking creatively and introducing effective strategies for designing, analyzing and presenting research pertaining to account planning.