Jeff Squires is a freelance trend researcher and content creator driving innovation at the intersection of art, technology, and new media.
By synthesizing internal and external thought leadership, and developing content management systems that reverberate throughout entire organizations, his work provokes and inspires companies to remain innovative.
He has extensive experience analyzing creative ideas across segments and providing actionable insights on emerging trends. He has presented original research to a variety of clients, including Apple, BBC, MTV, SK Telecom, Samsung, Target and the United Nations.
He also teaches and provides seminars on utilizing non-traditional research to uncover cultural and market trends, stimulating new thinking and inspiring business strategy.
Tweaking Moore’s Law and the Computers of the Post-Silicon Era: What’s beyond silicon? There have been a number of proposals: protein computers, DNA computers, optical computers, quantum computers, molecular computers.
Jason Silva: How Ideas are Living, Beautiful Beings of Wonder
In this video of his talk at PSFK CONFERENCE NYC, Jason Silva shares two of his ‘shots of philosophical expresso’ – an exploration of how technology can quickly manifest our ideas and desires. The filmmaker and futurist rapidly demands that we need to learn to see the world in new ways in order to experience anew the amazement that has always been there. Heady, rapid creativity.
The Very Best: Yoshua Alikuti
Shot in Nairobi and directed by Village Beat, the video for The Very Best’s new single “Yoshua Alikuti” is a play on the clip for Lil Wayne’s “A Milli”.
The Divided Brain:
Renowned psychiatrist and writer Iain McGilchrist explains how our ‘divided brain’ has profoundly altered human behaviour, culture and society.
Turntable Rider: Cogoo has turned a BMX bike into a DJ bike with a music turntable that lets you mix tracks on the go. The Japanese bike-sharing program created the Turntable Rider, which has tweaked features. Cogoo turned the wheels of the bicycle into turntables, the handlebars into the crossfader, and the brakes into samplers. The bike can be wirelessly connected to the DJ app Traktor to let the rider perform some unique tricks while blasting out some cool mixes.
America’s Dead Sea: deep in the desert of southern California sits one of the worst environmental sites in America—a former tourist destination that has turned into a toxic soup: the Salton Sea.
The sea was born by accident 100 years ago, when the Colorado River breached an irrigation canal; for the next two years the entire volume of the river flowed into the Salton Sink, one of the lowest places on Earth. The new lake became a major tourist attraction, with resort towns springing up along its shores. Yet with no outflow, and with agricultural runoff serving as its only inflow, the sea’s waters grew increasingly toxic. Farm chemicals and ever-increasing salinity caused massive fish and bird die-offs. Use of the sea for recreational activities plummeted, and by the 1980s its tourist towns were all but abandoned.
The Traces of Time project presents a vision between a current and tangible printed reality that already ceases to exist and an uncertain present resembling the past. This is the perspective of travellers who steal a snapshot of life and leave behind a trace that could change the lives of those they’ve passed.
Mischievous Ismaili children, young women, and housewives, opium smokers, village chiefs and simple peasants all lent themselves to the magical ceremony of the instantaneous picture , welcoming this instant gift, which is, itself, a vestige of their time. A time which is frozen by rituals and a centuries-old way of life but also slipping away through the hardships of their daily lives.
via NYT
Regina Dugan: From mach-20 glider to humming bird drone: “What would you attempt to do if you knew you could not fail?” asks Regina Dugan, then director of DARPA, the Defense Advanced Research Projects Agency. In this breathtaking talk she describes some of the extraordinary projects — a robotic hummingbird, a prosthetic arm controlled by thought, and, well, the internet — that her agency has created by not worrying that they might fail. (Followed by a Q&A with TED’s Chris Anderson)
Full Circle is the first fashion film for new London / Melbourne label Klezinski. Klezinski makes apparel, accessories, art and interior products utilising sustainable manufacturing processes and materials. This film is a creative collaboration between film-maker Callum Cooper, sound artist John Kassab and Klezinski.
Religion, Evolution, and the Ecstasy of Self-Transcendence: Psychologist Jonathan Haidt asks a simple, but difficult question: why do we search for self-transcendence? Why do we attempt to lose ourselves? In a tour through the science of evolution by group selection, he proposes a provocative answer.
Jonathan Haidt studies how — and why — we evolved to be moral. By understanding more about our moral roots, his hope is that we can learn to be civil and open-minded.
Filmmaker, aesthetic philosopher and ecstatic futurist Jason Silva — who spoke at Singularity Summit 2011 — articulates his call for passion and artistic sensibility to inform ideation and instantiation of the Singularity.
How technology is driving real-time decision making
Presented an overview of trends in digital technology used to support governments in accessing information on the welfare of vulnerable populations. Developed framework for contemplating innovation surrounding the capture, transmission and understanding of real-time information.
Inspire products and services for baby boomers
Charted competitive landscape of healthcare sector, identifying innovative products Target could immediately bring to market. Collaborated with industrial designer to conceive new services and retail environments inspired by trend analysis.
Develop new business concepts around gaming culture
Explored innovation occurring at the intersection of entertainment and mobile technology to provide direction for the Strategic Business Planning Office at SK Telecom. Conducted variety of primary and secondary research to produce macro trend report and generate new business concepts during immersive workshop experiences.
Introduce iPhone to European Market
Helped the iPhone’s planning and marketing team understand trends and innovation occurring at the intersection of art, media, and technology. Delivered consumer insights, deep-dive quarterly reports, and introduced new communication frameworks.
Semiotic study on perception of advanced smart phones
Engaged an international scout network to document branding and positioning at retail facilities, pop-up shops and various other points of purchase. Collected materials were analyzed and shared through a curated photo sharing service.
User journeys on media consumption, production & sharing
Researched the use of iLife and similar products and services that fuel creative expression. Provided framework for construction of creative and planning briefs by developing user paths and personas.
Immersive workshop to introduce new business opportunities
Converted global trends into potential business opportunities for South Korean market. Coordinated site visits and business introductions with local entrepreneurs. Translated insights and provided guidance on modifying concepts for South Korean consumers.
Engage bloggers to define modern masculinity
Recruited bloggers across variety of categories to reflect upon the state of modern masculinity. Articles were published on authors original blogs and aggregated for analysis through a shared tag on Technorati.
Identify key trends driving the future of retail
Produced public report highlighting trends in retailing from the perspective of brands, shoppers, retailers, and communities. Emphasis of report is on how technology and our senses play a role in the retail experience.
Events that cross-pollinate ideas
Conceptualized and managed over 30 international conferences, intimate salons, and private events. Directed all logistical elements and functioned as liaison for vendors, sponsors and speakers. Moderated conference panels and delivered brand-specific research to audiences of 300+.
Publish daily news site
Managed an international team of writers and contributors, directed editorial content, and contributed over 700 articles on the latest changes and creative ideas in popular, consumer and business culture for PSFK.com.
Trend inspired city guidebooks
Researched, authored, and produced Snapshot City Guides. Half guidebook, half trend report, each book profiled an innovative city, highlighting the most innovative businesses, events, and ideas.
Bi-monthly reports on young adult lifestyles
Delivered highly visual reports consumer behaviors and lifestyle trends occurring in the United Kingdom.
Original syllabus for trend research course
Taught qualitative research methodologies to Advertising majors and master’s degree candidates. Emphasis of class focused on thinking creatively and introducing effective strategies for designing, analyzing and presenting research pertaining to account planning.