How technology is driving real-time decision making
Presented an overview of trends in digital technology used to support governments in accessing information on the welfare of vulnerable populations. Developed framework for contemplating innovation surrounding the capture, transmission and understanding of real-time information.
Inspire products and services for baby boomers
Charted competitive landscape of healthcare sector, identifying innovative products Target could immediately bring to market. Collaborated with industrial designer to conceive new services and retail environments inspired by trend analysis.
Develop new business concepts around gaming culture
Explored innovation occurring at the intersection of entertainment and mobile technology to provide direction for the Strategic Business Planning Office at SK Telecom. Conducted variety of primary and secondary research to produce macro trend report and generate new business concepts during immersive workshop experiences.
Introduce iPhone to European Market
Helped the iPhone’s planning and marketing team understand trends and innovation occurring at the intersection of art, media, and technology. Delivered consumer insights, deep-dive quarterly reports, and introduced new communication frameworks.
Semiotic study on perception of advanced smart phones
Engaged an international scout network to document branding and positioning at retail facilities, pop-up shops and various other points of purchase. Collected materials were analyzed and shared through a curated photo sharing service.
User journeys on media consumption, production & sharing
Researched the use of iLife and similar products and services that fuel creative expression. Provided framework for construction of creative and planning briefs by developing user paths and personas.
Immersive workshop to introduce new business opportunities
Converted global trends into potential business opportunities for South Korean market. Coordinated site visits and business introductions with local entrepreneurs. Translated insights and provided guidance on modifying concepts for South Korean consumers.
Engage bloggers to define modern masculinity
Recruited bloggers across variety of categories to reflect upon the state of modern masculinity. Articles were published on authors original blogs and aggregated for analysis through a shared tag on Technorati.
Identify key trends driving the future of retail
Produced public report highlighting trends in retailing from the perspective of brands, shoppers, retailers, and communities. Emphasis of report is on how technology and our senses play a role in the retail experience.
Events that cross-pollinate ideas
Conceptualized and managed over 30 international conferences, intimate salons, and private events. Directed all logistical elements and functioned as liaison for vendors, sponsors and speakers. Moderated conference panels and delivered brand-specific research to audiences of 300+.
Publish daily news site
Managed an international team of writers and contributors, directed editorial content, and contributed over 700 articles on the latest changes and creative ideas in popular, consumer and business culture for PSFK.com.
Trend inspired city guidebooks
Researched, authored, and produced Snapshot City Guides. Half guidebook, half trend report, each book profiled an innovative city, highlighting the most innovative businesses, events, and ideas.
Bi-monthly reports on young adult lifestyles
Delivered highly visual reports consumer behaviors and lifestyle trends occurring in the United Kingdom.
Original syllabus for trend research course
Taught qualitative research methodologies to Advertising majors and master’s degree candidates. Emphasis of class focused on thinking creatively and introducing effective strategies for designing, analyzing and presenting research pertaining to account planning.